WE TURN ANIME CULTURE INTO RETAIL SUCCESS

We create anime-inspired products that people genuinely want to wear.

We take the characters, moments and visual culture fans connect with and reinterpret them through our own design language — combining fan art, contemporary streetwear and commercial product design.

The result is merchandise that feels less like traditional fan merchandise and more like a fashion product.

IN 2025 ALONE, MORE THAN 50,000 MADE IN JAPAN PIECES WERE SOLD THROUGH RETAIL PARTNERS

By constantly following fan behaviour, cultural trends and real sales performance, we are able to identify the products, characters, styles and categories that resonate most with customers.

RETAIL-READY COLLECTIONS

Collections developed around relevant anime culture, fan demand and current streetwear trends.

Proven retail products
Regular new drops
Multiple fandoms and visual styles
Low commitment for retailers
Fast replenishment
Designed for both specialist and mainstream retail

BUILT TO MOVE FAST

Anime culture moves quickly.

A new season, character, scene or cultural moment can completely change what fans are looking for.

Made in Japan is structured to respond to that.

From concept and design to production and retail delivery, our model allows us to launch new products and replenish successful designs quickly.

That agility helps our retail partners react to demand without having to commit heavily to stock months in advance.

60+ RETAIL PARTNERS ACROSS EUROPE

Made in Japan is currently present through a growing network of 60+ retail partners across Portugal, Spain, Greece and Cyprus.

From specialist anime and pop-culture stores to larger retail partners, our network continues to expand across European markets.